How we brought outside experts into Luigi's Box's flagship ebook. And why.
Local experts and partners added their own perspective to Luigi's Box's flagship ebook. How we brought them in, and what it got us.
Most ebooks lean on surveys and benchmarks: solid numbers, charts, explanations.
For Luigi's Box, we added something else to the main ebook: input from international experts and partners. Several chapters got their own perspective, grounded in real experience from that market.
- A broader database of experts and partners in different countries
- Reaching out to gauge interest
- Once they said yes, picking the right chapter and specific questions for that expert
- Turning their input into a finished contribution
- Building it into the ebook and publishing
Experts from Netherlands, Germany, Poland, Czechia and Slovakia backed different topics in Luigi's Box's ebook on search benchmarks this way. It gave the ebook more weight and credibility.
These experts also shared it across their own networks, here's Michel, in Dutch (his contribution was in the EN version of the ebook).
That's how Luigi's Box reached audiences it wouldn't have reached on its own.