I'll take your e‑commerce and partner marketing further
I help e‑commerce and SaaS companies grow through marketing, partnerships, and making better use of data.

Martin Jančo
E‑commerce consultant
Martin worked with me as our Partner Marketing person at Luigi’s Box, reporting into the marketing team.
He owned partner marketing across our domestic markets. On top of that he ran two things that touch the whole company: our case study program, end to end, from process to direct communication with clients, and our review portals. He also built out our ecosystem of complementary technology partners, including Data Feed Management platforms, which meant finding the right companies, opening the conversation, and turning it into something real.
What stands out isn’t just the range. It’s that Martin is a genuine team player, the person others want on their project, and he did all of it with real enthusiasm for the company and, honestly, always with a smile. Clients felt that too. The trust he built with them is why the case studies got done at all.
He’s a good person at heart and a hard worker. Any team bringing him on is getting someone who cares about the work and lifts the people around him. I’d gladly work with him again.
Martin has done an outstanding job building Luigi’s Box’s presence on G2 and making customer advocacy a key part of their marketing strategy. Through consistent review generation efforts, he has helped Luigi’s Box surpass 400 customer reviews, creating strong social proof and valuable market visibility.
Beyond the volume of reviews, Martin understands how to turn customer sentiment into a strategic asset. The feedback collected through G2 helps inform product development, while the company’s strong customer reputation has contributed to industry recognition, including being featured in our roundup of the best e-commerce personalisation solutions.
Martin is thoughtful, proactive, and highly effective at leveraging customer voice to strengthen both brand credibility and business growth.
I’m working closely with Martin at Luigi’s Box, and he is one of the colleagues I am genuinely grateful to have on my side. He brings smart, fresh ideas to our partner marketing activities and knows how to turn them into concrete campaigns that actually ship.
What I especially appreciate is how reliable and responsive Martin is. When something is needed for a partner initiative or for sales support, he reacts quickly, delivers what he promises and keeps everyone in the loop. Collaboration with him feels easy and professional at the same time. He also represents the Luigi’s Box culture very well – is open, constructive and always willing to help others succeed, not just focused on his own tasks. I can highly recommend Martin as a colleague you can trust and build things with.
I’ve had the pleasure of working with Martin on partnership initiatives at Luigi’s Box, and it has always been a great experience.
Martin is a true professional – reliable, proactive, and highly skilled at building strong relationships with partners. We collaborated on partner webinars and marketing activities across different markets, and I could always count on his excellent organization, clear communication, and commitment to delivering great results.
Beyond his professionalism, Martin is a genuinely supportive and positive colleague who is always ready to help and share his knowledge. He makes collaboration easy and enjoyable, and I would highly recommend him as a talented partnerships and marketing professional.
What I'm currently working on
I work as a fractional expert for several e‑commerce businesses.
One is a “job search project” - I'll share the others as they go public.
My journey so far
Over 10 years in e‑commerce, partner marketing, and performance marketing.
From local business partnerships to global partner programs.
- Partner marketing activities: building trust and collaboration with partners, organizing partner webinars (e.g. DataFeedWatch, Dexfinity, Shoptet, Sounds Good, Takeoff, Roivenue), and coordinating partner content (interviews, e‑books)
- B2B review collection: G2 (from 160 to 430+ reviews, maintaining top category rankings), Gartner Peer Insights (from 7 to 108, #1 in EMEA in the Search & Product Discovery category), OMR Reviews (from 0 to 70+)
- Case studies: contributed to 30+ published case studies (e.g. Lucide, Barron, Ledvance, Under Armour, GAP, Feedo, SkupSzop, Notino, Škoda), including the research phase before handoff to the copywriter
- PR: liaising with an external PR agency and preparing media materials
- Implemented Tango Card into the review collection process
- Cooperated with feed management tools (Channable, DataFeedWatch, Feedoptimise, Mergado, Koongo), focused on simple feed exports into Luigi's Box
Tools: Claude (incl. custom Skills), ChatGPT (incl. custom GPTs), Gemini Notebook, HubSpot, Basecamp, Slack, Arcade, Canva, Fireflies
- Responsible for paying clients - support, upsell, and cross-sell
- Creation and optimization of performance campaigns on Google Ads and Microsoft Ads
- Collaboration with partners (performance agencies)
- Prepared case studies (e.g. Fixshop, C.H. Beck, Orange, Audioteka, UmenieSveta)
- Concurrently supported the CSS Shopping in EU project (02/2020 – 12/2023) - Online Advertising, Google Merchant Center
Tools: Slack, Trello, Ecomail, Asana, ChatGPT
- Helped e‑shops increase visibility of products and services on the Pricemania.sk price comparison platform
- Clients: Sencor, Fieldmann, ETA, Acaimania, Mio, Lamax, Philco, Cherry, and others
- Liaised with brands and e‑shops
- Heureka.sk/cz: display advertising for shops, brand corners
- Clients: ZTE, Miele, Klarstein, Auna, Duvlan, Lamax, Sencor
- Deals and local offers - cold calling, meetings, and acquiring new partners
- Together with colleague Marián, launched the Zľavomat branch in Nitra, responsible for local offers
- Personally acquired and managed 40 business partners (restaurants, health, sport, products…)
Certifications, Courses & Training
Claude Skill #1 – Build a Website
Download the Claude Skill that builds you a website like this one - just answer a few questions.
Claude Skill #2 – Build a Brand Book
Download the Claude Skill that builds you your own brand book, tailored to your brand from your logo, website and inputs.
How This Website Was Built
This website is vibecoded and was built with Claude. How it came together, what I'd do differently, and how long it took.
Perks and discounts from selected partners
Discounts and special offers from partners and services I actively use will be added here over time.
E‑commerce & online marketing
How I work with e‑commerce and online marketing, and what I deal with most often in this area.
For SaaS Companies
Credibility, G2 and Gartner reviews, and partner marketing - where I can help B2B SaaS companies most.
Partner Marketing strategy & management
How I build and run partner marketing - from the first contact with a partner to a working program.
A concrete action plan from every consultation
What the action plan you receive after every consultation contains, the order in which I recommend the steps, and when you get it.
How I use SaaS tools
An overview of the tools I work with, why those in particular, and when they make sense for you too.
How should a B2B SaaS collect reviews?
And why?
Mass vs. individual outreach, what incentive makes sense, and why reviews are also a source of product feedback.
For E-shops
Search, feeds, and PPC campaigns - where e-shops most often lose revenue, and how I fix it.
A cart that doesn't lose customers: how AI can optimise the checkout process and reduce abandonment
Stop losing customers at checkout. See how AI can reduce cart abandonment and improve the shopping experience.
Read on the Shoptet Blog (in Slovak) →How we'll work together
-
1
Free consultation - analyzing what you need
-
2
We agree on the project scope (extent and goals, price)
-
3
We agree on the tools - on your side and mine - that we'll use (e.g. Google, Proton, HubSpot, Slack, etc.)
-
4
We get to work, so it's done well.
Custom Collaboration
Tell me what you need help with. I'll propose a solution and we can look at making it happen together.
Custom Collaboration
Let's talk about what you need help with, and agree on the details of what I'll do for you.
- Custom e‑commerce project work (ideally with a focus on working with partners)
- Ongoing support and implementation (once we build something together, you can ask how and why it works the way it does)
- Regular consultations throughout the month (as agreed, based on the project scope)
- Ongoing communication (async - email, WhatsApp; live - online meeting, phone call)
- Results tracking (where we stand, what worked, and what we want to tackle together next)

I'm Martin Jančo, a consultant in e‑commerce, partner marketing, and online marketing.
As a generalist, I have a solid overview across multiple areas of e‑commerce. That means I can connect different areas together.
Besides that, I have knowledge of SaaS tools I worked for (Luigi's Box, BlueWinston), so I can help you with leveraging data to increase revenue.
Tell me what you need help with. I'll propose a solution and we can look at making it happen together.
Let's talkLet's talk about your project
Tell me what's on your mind, and I'll get back to you as soon as possible.
Quick contact
I currently have capacity for new clients.
Operating as a registered sole trader: Martin Jančo, Business ID (IČO) 43735282, Bizetova 459/41, 949 11 Nitra, Slovakia.