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How I use BlueWinston

BlueWinston automates the creation of product PPC campaigns from a feed. I worked with it for more than five years as a Global Account Manager and PPC specialist.

Last updated: August 2026

What it solves

Automatic generation of text and product campaigns in Google Ads straight from a product feed - without manually managing thousands of ad groups.

It makes most sense for catalogues where manual campaign management would simply not be feasible.

Where I know it from

For five years I handled paying clients, cooperation with performance agencies, and case study preparation - for example Fixshop, C.H. Beck, Orange and Audioteka.

In parallel I supported the CSS Shopping in EU project, so I also know Google Merchant Center and CSS programmes.

When I recommend it

For e‑shops with a large number of products, where campaign management capacity is the main bottleneck.

It is not a substitute for a well-built feed. If the problem is in the data, we start there - otherwise you just automate the mistake.

Running an e-shop? Also check out the For E-shops page.

Interested in an extra perk if you started using BlueWinston too? Get in touch.