For E-shops
If you run an e-shop, I can help exactly where revenue tends to leak - in search, in feeds, and in campaigns.
Poor search and product discovery - a customer who already wanted to buy can't find the product and leaves without purchasing.
A badly set-up feed, which shows up as poorly targeted, more expensive PPC campaigns.
Abandoned carts right at checkout, losing customers who were one step away from buying.
Search and product discovery. The part of the buying journey where e‑shops lose people who already wanted to purchase - I help you make better use of data from tools like Luigi's Box.
Automated product PPC campaigns. Generating Google Ads campaigns directly from the feed, without manually managing thousands of ad groups.
Feed optimization and management. If the problem is in the data, that's where we start - otherwise you just automate the mistake.
Google Ads, Merchant Center, and CSS programs. Setting up and running campaigns and data for e‑shops.
For five years at BlueWinston I managed paying clients and case studies - for example Fixshop, C.H. Beck, Orange, and Audioteka.
For two years at Luigi's Box I worked on search and product discovery, including 30+ case studies across different types of e‑shops.
More on my approach to e‑commerce in E‑commerce & Online Marketing, and on the specific tools in How I Use Luigi's Box and How I Use BlueWinston.