E‑commerce & online marketing
More than 10 years in e‑commerce - from price comparison sites through PPC and product feeds to on-site search. That is why I usually know where the problem really hides.
Most e‑shops do not have one big problem, but a chain of small ones. A badly built feed shows up in campaigns, weak search shows up in conversion rate, and missing reviews show up in trust.
So I do not only look at the channel you came with. If you are spending on PPC and the problem is in your product data, I will tell you - even if that is not the answer you expected.
I am a generalist. That means you will find a deeper expert in any single area, but fewer people who can tell you how those areas fit together.
Product feeds and data. Feed quality decides how campaigns, comparison sites and search all perform. I have worked with Mergado, DataFeedWatch, Channable, Feedoptimise and Koongo.
Performance campaigns. Five years with automated product PPC campaigns and Google Merchant Center, including CSS programmes.
Search and product discovery. The part of the buying process where e‑shops lose people who already wanted to buy.
Reviews and credibility. Systematic review collection - on G2 and Gartner Peer Insights in B2B, and via Heureka and similar platforms in e‑commerce.
I started on the comparison side - Heureka and Pricemania, working with merchants and brands such as Sencor, Miele, Klarstein and Lamax.
Five years at BlueWinston on product PPC campaigns and cooperation with performance agencies.
Two years at Luigi's Box on search and product discovery, including 30+ case studies across different types of e‑shops.
Reviewing the current state and saying where the biggest gain sits for the least effort.
Checking product data and feeds before money goes into campaigns built on them.
Choosing a tool - or telling you that you do not need a new one.
Setting up review collection so it is not a one-off push.
More on how I help e-shops overall on the For E-shops page.