For SaaS Companies
If you sell B2B SaaS, purchase decisions often come down to credibility and word of mouth more than another product feature. I help with both.
The sales cycle is longer, and the purchase decision usually isn't made by one person - there's a buyer, C‑level, and the team that will actually use the tool. Each of them is checking something different.
That's why social proof matters so much in B2B SaaS - reviews on G2 and Gartner Peer Insights, case studies, and partnerships that borrow credibility someone else has already built.
Systematic B2B review collection. G2 and Gartner Peer Insights - not as a one-off push, but as an ongoing process combining bulk and individual outreach.
Partner marketing. Building and running partner programs - partner selection, joint content, webinars, referral schemes.
Tracking and reporting. Through HubSpot, so nothing gets agreed twice or not at all.
Introductions. To partners I know personally - usually faster than a cold email.
For two years at Luigi's Box I ran the B2B review collection process - G2 from 160 to 430+, Gartner Peer Insights from 7 to 108, and the #1 spot in EMEA in the Search & Product Discovery category.
I worked on partner webinars and joint content with partners like Dexfinity, Shoptet, Sounds Good, and DataFeedWatch.
More on how I approach review collection in How Should a B2B SaaS Collect Reviews? And Why?, and on partner marketing in Partner Marketing Strategy and Management.